Insights
Articles grounded in work we've actually done - migrating sites, building this one, running the rest of the portfolio - not generic advice written to fill a content calendar.
Website Design and Development
This site itself is the case study. A specific, honest account of what AI assistance got right, what it got wrong, and what a developer still had to catch.
9 Oct 2026
SEO and Organic Search
We ran 29 real NeuronWriter analyses while researching this site's own content. Here's what the data actually looked like, and how many topics it talked us out of writing.
9 Oct 2026
Content Strategy
Not a listicle of AI tools. A specific, honest breakdown of what's AI-drafted, what's research, and what's always a human decision in how this site's content gets made.
9 Oct 2026
Practical Website Guides
How we actually audited 1,029 archived URLs and a decade of old content before rebuilding this site - and why 'decide per URL' beat any bulk approach.
9 Oct 2026
Website Performance and Accessibility
Real results from auditing this site with axe-core and Lighthouse: what the tools genuinely found, fixed, and the honest list of what they can't check.
9 Oct 2026
SEO and Organic Search
Google's own stated position, in plain terms, and why 'is it AI-written' is the wrong question to be asking about your content.
9 Oct 2026
Website Design and Development
Two genuinely different things get called 'building a website with AI'. Here's the real difference, and when each one is actually the right call.
9 Oct 2026
Website Design and Development
Real examples from building this site with AI assistance: a pinned-date config gotcha, a whitespace bug that only showed up in production HTML, and a broken link the AI wrote and the audit caught.
9 Oct 2026
Digital Publishing
'Every brand needs a story' is repeated often enough to sound like a law. It isn't one - and treating it as one produces some genuinely strange content.
9 Oct 2026
Content Strategy
An honest version of this article, including the cases where keeping content in-house is genuinely the better call.
9 Oct 2026
Content Strategy
Conversion copywriting isn't about aggressive sales language. It's about removing the specific reasons a reader hesitates before taking the next step.
9 Oct 2026
SEO and Organic Search
The checklist version of 'SEO content' produces writing that's technically optimised and genuinely unpleasant to read. Here's the order that actually works.
9 Oct 2026
Content Strategy
Pageviews flatter everyone. A shorter, more honest list of what to measure if you want to know whether content is actually working.
9 Oct 2026
SEO and Organic Search
Link-building doesn't have to mean buying links or running outreach campaigns. What actually earns links without a dedicated budget for either.
9 Oct 2026
Practical Website Guides
A free tool that's easy to misuse. What Trends data actually tells you, what it doesn't, and how we use it when planning content.
9 Oct 2026
SEO and Organic Search
Search engines stopped matching keywords and started matching meaning years ago. What that actually changes about how you should write.
9 Oct 2026
SEO and Organic Search
Search volume alone is a poor filter. A practical process for picking keywords actually worth writing for, not just the biggest numbers on a tool's dashboard.
9 Oct 2026
Website Design and Development
Licence fees, plugin subscriptions, and 'premium theme' renewals add up. Here's what to actually compare before assuming your current platform is the cheap option.
9 Oct 2026
Practical Website Guides
What to actually configure after verifying a property, and the weekly five-minute check that catches most problems before they cost you traffic.
9 Oct 2026
SEO and Organic Search
A practical answer, not a dictionary definition - including a real example from retiring 59 old articles during this website's own migration.
9 Oct 2026
Website Design and Development
A practical comparison based on actually migrating sites between the two platforms, not a theoretical feature list.
9 Oct 2026
Website Performance and Accessibility
A plain-English explanation of LCP, INP and CLS, and the concrete, unglamorous decisions that actually move them.
9 Oct 2026
SEO and Organic Search
The process we used to recover and migrate contentkings.ie's own legacy content - a real worked example, not a generic checklist.
9 Oct 2026
