When formulating a marketing plan for your business, you should create distinct strategies for each channel. This might include email, blogging, social media and search engine marketing.
To get the most out of your digital marketing, it’s essential to know how separate channels, such as social media marketing and blogging, can be used in tandem. These two platforms often yield the best results when utilized together.
Social media marketing and blogging
It’s essential to have a well-thought-out social media strategy if you want to hit your target market, as they now spend most of their time.
A blog is an effective way to reach new customers and develop relationships. A blog with exciting content will help you establish an online presence and gain trustworthiness as an expert. By regularly producing helpful posts, you can create an engaged readership.
Social media marketing + blogging = marketing success
You can reach and engage with a broader audience by combining social media marketing and blogging. Consider the advantages of joining these two strategies together:
Blog promotion on social media
Promote your blog on social media to bring more people in. As you share links, you’re developing your own content. Post and connect to individual blog posts your social media followers may be interested in. Doing this simplifies it for your supporters to show those posts to their social networks.
Social media account embedding
Make sure to put your social media links at the end of each blog and add relevant hashtags and keywords. You may also include buttons for readers to easily share the content on their page.
Submitting your blog’s RSS feed to an aggregate website can widen your reach and attract more followers for free or cheaply. This will help drive more visitors to your blog.
Content that fits blogs and social media
When creating a content plan, concentrate on content that can be utilized across social media and your websites, such as how-to articles, rankings, posts that include the pros/cons of specific topics, and knowledge based on data. Encouraging user content is also a must. Remember that you don’t have to limit yourself to written posts; you can use pictures and videos too.
Pay close attention to comments.
Look for comments on each social channel and your blog. Use techniques like polls on Facebook/Instagram or Twitter chats to promote discussion.
Enhance your blog posts with additional features
Incorporating videos, pictures, memes, GIFs, and cartoons into your blog posts can help you better engage with readers.
Specific tips for promoting your blog on Facebook and Twitter
When you share a blog post on Facebook, the headline and meta description will be automatically imported
You’ll have to upload a visual to accompany the blog post
Boosting a post can also help it get in front of as many people as possible
Focus on evergreen content that you can repost in a few months
Specific tips for promoting your blog on Twitter
Your Twitter profile should contain the blog’s URL
Make the tweet content short that accompanies the blog post links
You don’t always have to list the blog post title. Instead, add a quote or statistic to mix it up and add interest
Also, you can join in on Twitter chats about your industry and share content from your blog and other research
In your bio, add your blog and Facebook page (since Facebook owns Instagram)
Keep the name, logo, and brand image on the Instagram account consistent with the rest of your online and social media presence.
Use visuals like photos or videos to announce each blog post
Keep the content brief and note that the link to the blog post is in the Instagram bio
Publish on all channels regularly.
Establishing and sticking to a publishing schedule allows your audience to know when to check out your blog and social media channels. Having regular new content draws in repeat visitors, increasing the organic reach of your content.
Continue to assess the content quality and response.
Determine the success of your efforts by keeping track of results.