Content Optimisation

It’s not just about writing high-quality content; it’s about writing content that works.
We have an effective optimisation strategy that polishes and upcycles your content to make it the best it can be.

Our SEO content services take your existing Content and interweave our SEO-derived, persona-focused copy to make your content shine on an aesthetic level, bring in more traffic, and improve your search rankings.

Using keyword research as our foundation, our seasoned writers on our content marketing team efficiently evaluate, tweak and re-write your Content to attract and engage customers, build brand loyalty and drive sales.

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Here at Content Kings SEO content agency content, we believe in producing EAT-friendly, keyword-driven and impeccably written Content that hits your unique tone of voice and inspires its audience of personas. We’re motivated by marrying SEO with language to make your content rank.
Internal Linking
Keyword Research
Conversion Optimisation
Great Content

Choose words that work.

By prioritising poorly-optimised pages, we can fix internal linking, keyword density and a multitude of other niggling errors to improve a client’s organic search rankings, as well as write copy that inspires conversions.

The multidisciplinary team allows us to cover all the bases, utilising Content Kings award-winning search knowledge, Google Partner status and penchant for the written word to ensure your content works for them, not the other way around.

Our SEO content writers have the nous and experience to turn ineffective Content into a significant traffic driver.

Our SEO content agency assesses which parts of your site need optimisation, usually by creating an in-depth content catalogue. Then, in conjunction with our SEO services team, they analyse which pages should be prioritised, following their intent-focused keyword research to carefully interweave keywords without alienating Google.

It’s not all about keywords, though. We use persona sessions to find your major customer types, using their viewpoints, spending habits and needs to write Content in a tone of voice which appeals to them. Consequently, the optimised Content ranks and resonates with who you care about most: your customers.

How it works

Our SEO content agency assesses which parts of your site need optimisation, usually by creating an in-depth content catalogue. Then, in conjunction with our SEO services team, they analyse which pages should be prioritised, following their intent-focused keyword research to carefully interweave keywords without alienating Google.

It’s not all about keywords, though. We use persona sessions to find your major customer types, using their viewpoints, spending habits and needs to write Content in a tone of voice which appeals to them. Consequently, the optimised Content ranks and resonates with who you care about most: your customers.

Don’t forget…

We also evaluate opportunities for internal linking, plugging gaps in a client’s funnel to streamline the user journey while improving the conversion rate. As previously mentioned, the content team don’t believe in Content for Content’s sake, so they will advise on where pieces of Content can be combined or deleted to improve rankings.

Topping all of this off is the content team’s knowledge of the most recent Google updates, ensuring every piece of Content stays aligned with algorithm changes. They’re all about EAT-friendly, long-term solutions. Each process is not about flooding a site with Content but instead analysing where existing Content can live up to its potential.