Content Marketing Tactics to Help Your Franchise Grow in 2022
You will have heard a lot about content marketing, but it’s hard to know where to start when it comes time to grow your franchise. The Franchise market size was valued at USD 100797.4 million in 2021. It is expected to expand at a CAGR of 9.73% during the forecast period, reaching USD 175955.0 million by 2027; it pays to learn the proven tactics inside out.
To give you the spark of inspiration you’ve been looking for, we’ve put together everything you need to know into this simple 5-minute read. Once you reach the end, all you need to do is put the wise words into practice and then stand back and watch your franchise grow in 2023.
Brand Consistency is First and Foremost
Suppose you want to make your brand something people readily identify with. In that case, you must ensure it’s consistently applied across all of your outlets and platforms. As you grow, you’ll probably end up hiring specialists to focus on critical areas of your business, but that brings with it a problem.
Everyone will have their own way of doing things, and it’s your responsibility as the franchise owner to ensure everything is logical and coherent. Updating logos, tag lines, and colour schemes will make the difference.
Create a Knowledge Base That Informs Your Customers
Creating a knowledge base is a great way to empower your customers to learn more about your products and services. It’s a clever approach to content marketing because it allows you to create all sorts of other content that links back to it.
The most important things to remember here are relevance and updates. If you want to make your helpful redirect, ensure it’s relevant to the initial content. And if you wish for your knowledge base to be a helpful asset, keep it up to date. It’s simple when you think about it like that.
Invest in Video Content That Engages with the Click of a Button
The old saying tells us that a picture tells a thousand words, which means a video will tell many thousands more. If you want to be able to engage with your customers, you need to create video content. It’s as simple as that. Here’re 3 ideas for your first video:
- An interview with you and your staff that gets your passion across to the viewer
- A behind-the-scenes look at one of your latest products or services currently in development
- A how-to guide that tells people how they can solve a problem with a little bit of expert advice
Position Yourself as One of Your Most Knowledgeable Customers
RipCurl has a great approach to this and is relatively simple. They act as one of their most knowledgeable customers by introducing visitors to their site to great places to surf they may not know about.
The great thing about this is that it’s all about adding value. There’s no direct monetary benefit to them of telling you great places to surf, which makes them appear all the more authentic and approachable. This creates brand loyalty, which is precisely what you’re looking for.
Become a Guest Blogger to Spread the Word About Your Brand
Becoming a guest blogger is one of the simplest ways to grow your franchise; it will cost you a little bit of time. It allows you to spread the word and position yourself as a voice of authority in your chosen field. All you need to do now is identify some blogs and topic ideas relevant to your franchise and then start putting pen to paper. With patience and practice, you’ll be amazed at how quickly your output starts to come together.
Use Humor to Make Yourself Stand Out from the Crowd
Zomato is an excellent example of a brand that uses off-the-wall humour to carve a space in an already crowded marketplace. It’s all about being unique, so your audience will remember you. Humour is a great way to achieve this because if you can make someone laugh, they’ll associate your brand with that positive feeling. They’ll tell plenty of people about it too.
Repost Customer Content to Provide All-Important Social Proof
Social proof has never been more critical in the age of fake news and paid reviews. It’s about seeing what everyday people think of your brand and then introducing the rest of your target audience casually and naturally.
Think of it as a conversation between yourself and the customer who has generated some content which everyone else can see and hear. It’s all about offering insight into how your products and services are used so that prospective buyers can get a clear idea of how you can help.
Retarget Your Target Audience with Segmented Emails
When you want to reach as many of your customers as possible, you need to think about retargeting them. Not everyone will react the same way to a given email, and some people who didn’t engage will be more easily persuaded the second time around than others. Think about how you can break your audience down by interest and critical differentiators, then break them down again based on how they respond to each subsequent email.
Retargeting will allow you to fine-tune your offering and get to know how your customers respond to your attempts to engage them.
Now that you’ve seen how to take your franchise to the next level, all you have to do is start putting these proven tactics into action. It’s all about perseverance and innovation. If you can get the two of them working in perfect harmony, you’ll be well on your way to success.