Best Practices to Approach Clients on LinkedIn as a Content Marketer

Best Practices to Approach Clients on LinkedIn as a Content Marketer Most of you believe perfecting your digital marketing resume and sending it to potential clients works magic for you. That will help you attract clients. But that’s not how it works. It’s all about network building at the end of the day. This is … Read more

What Do B2B, B2C and C2C Mean in eCommerce?

Although e-commerce, similar technologies and applications are identical, according to the parties, There are nine different types of businesses, business-to-consumer, business-to-state and consumer-to-state eCommerce. Business to Business (B2B) As the electronic business world continues to multiply, the future success of businesses worldwide increasingly depends on organisations’ collaborative business capabilities and their work at Internet speeds. To … Read more

What Is Content Marketing Strategy?

What Is Content Marketing Strategy?  For some time, Content Marketing has become a fundamental aspect of any digital strategy so that, in many cases, only some action can be conceived to implement it. So, if you are not yet using Content Marketing in your strategy, situations like these may be happening to you, which I … Read more

The Cheat Sheet for Matching Content to Different Stages of the Customer Journey

Your brand must publish excellent content to attract customers, convert sales and inspire loyalty. With this in mind, you should create a comprehensive plan that supplies your customers with the information and support they need during their journey with your brand. As part of your strategy, you must produce relevant, engaging content at the right … Read more

How To Create Linkable Content On A Budget

You’re almost as sick of hearing that “content is king” as us. Still, the years’ old digital marketing buzzphrase is one of the most enduringly true in the industry. According to Google’s search quality senior strategist Andrey Lipattsev, content is the most critical ranking factor – and has been for years. Suppose you want to succeed in … Read more

How to Do Content Marketing For eCommerce Websites

Competition in the eCommerce space can be brutal. A 2022 study of consumer behaviour found that nearly 90% of online buyers check Amazon even if they find the product they need on another website. What’s more worrying is that 55% of customers begin their product hunt directly on Amazon. Even if your buyer was one of the … Read more

Why Storytelling Is Not a Content Marketing Panacea

 Why Storytelling Is Not a Content Marketing Panacea Go ahead and access any content marketing guide. We’ll let this be your choice for our brief experiment. You’ll find a vital tip: storytelling is a must! This technique is being presented as the panacea for content marketing. It’s the ultimate solution for all troubles you may encounter throughout … Read more


Content marketing is now standard practice, with 91% of B2B and 86% of B2C marketers citing it as a critical strategy. Unfortunately, whilst most organisations appreciate the enormous potential of content marketing, many don’t understand how to create a sound content creation strategy that helps them build a recognisable brand.  The Role of Strong Content in … Read more

How to Write More Content and Save Time

How to Write More Content and Save Time Doing So Time. We all want more of it. Quality, Google-friendly content. We’d like some more of that, too. When used effectively, content marketing can drive more visitors to your website, help to generate leads, and increase engagement and brand loyalty. But the key to an effective … Read more