Blogs are essential to any successful business marketing plan or strategy. They have changed the way we communicate and share information. And they have significantly increased the ability of businesses to reach a large target audience.
To begin, you will need to have educated and experienced writers. Writing for a blog or online content differs from an academic essay or assignment. People reading content online have shorter attention spans. In such a constantly connected world, people want information, and they want it fast.
A business blog must know its target demographic and understand how to connect with readers. And while blogs have opened the door to more affordable and new marketing ideas, they have also increased the workload. Business blog writers need to be proficient with their initial research and be able to find and write about topics geared towards the brand’s target audience.
Once topics have been nailed down, the writing must be error-free, creative and engaging. High-quality content is imperative for any successful business blog. Your site and company will get the desired exposure and attention with it.
Thankfully, technology is providing an endless amount of tools to assist online writers in the proofreading and editing process. Review the following 10 reputable sources to start boosting your business blog today.
1. AtomicWriter
This tool shows blog writers how to create content for their target audience by guiding them through a step-by-step process. The service gives users a personalized “score” for maximum impact, helping them cater to their readers’ interests better.
2. Draft
This tool’s tagline is “write better”, and that’s exactly what it helps users do. The distraction-free word processor’s features and design are as minimal as its mantra. It allows writers to save drafts and view them on the same screen to better analyze the structure and provides adequate proofreading.
This custom writing service offers 24/7 support, highly affordable rates and a money-back guarantee. Their professional writers specialize in various areas of interest. They can cater to any style or format during the editing and proofreading.
Before you publish, you should always scan your content for originality. You have a chance to ruin your business reputation and career by forgetting to properly reference information or by publishing content that already exists online. Use Plagtracker’s unique plagiarism-checking algorithm to be sure your writing is 100% unique.
This writing service offers proofreading, editing, structure advice and more. And all of their writers hold a PhD or MA degree, so you know you are gaining expert advice. Rates are affordable, and writers can gain personal, one-on-one guidance.
6. Ginger
This software will help writers “write faster and better”. It’s an all-in-one tool that offers users access to live corrections, real-time support, comprehensive dictionary resources and text readers (the automated voice that reads your writing aloud) with translation features.
Business users can sign up for a free ProWritingAid account and receive comprehensive grammar and spell check. It’s an excellent go-to proofreader for any online content writer and should be used before any content is published.
8. PaperRater
With this tool, writers can choose their level and style, making it easier to edit according to online writing needs rather than essays or academic papers. Users can check their readability and eliminate errors to increase flow and connection with their readers.
This straightforward, web-based proofreading tool allows writers to copy and paste their content directly on the site. Users will receive a quick and efficient scan for errors and suggested corrections and explanations.
10. Hemingway
This easy-to-use editor is handy for blog writers. Like Hemingway himself, the app helps users eliminate run-on sentences and the overuse of adverbs. It also provides a valuable readability score (aim for 7 or higher).
Every writer needs a good editor. It’s natural to require a second set of eyes and multiple drafts before achieving high-quality work. Once you have narrowed your topic, begin with an outline before diving in. Writers need to maintain a clear structure and stay on topic at all times.
Since online writing needs to be short and sweet, business bloggers must have a thorough knowledge of the brand they are representing. It’s easy for writing to turn from subjective to objective. However, a writer should have clear goals and concise viewpoints when registering for a business.
The process can be fun if you stay organized. Blogging itself is time-consuming and needs to be done consistently to obtain the largest audience. Writers need to be able to meet constant deadlines to attract new readers. And every post must be high quality; once you start posting useless information, you will lose readers rather than be able to gain new ones.
Sometimes a writer’s content may be helpful and creative. However, it may be presented in a way that is not optimized or edited for online viewing. Once again, your writers must have experience in this specific area. The editing process can make or break the impact of a post, so your writers must focus on it appropriately and include engaging visuals, infographics, photos and videos.
No matter your blog or business type, it’s a constantly evolving process. There is always somewhere to improve, and there are always new viewers to be reached. The possibilities are endless if you remain focused and manage your time wisely. Begin using the tools listed above today and watch as your blog gains a solid online presence, ultimately boosting your connection with customers and fans.